November 22, 2019

"What's Up With... Our Communications and Marketing Manager?"

As our “What’s Up With...?" article series continues, we spoke with our Communications and Marketing Manager, Verinique Bailey, and learned how she successfully manages all of LAA/LRAA’s communications and marketing.

  • 1. Describe your day-to-day role.

I begin each and every day with a to-do list! In fact, I’ve already made my to-do list for the remainder of 2019. My day-to-day role includes managing various communications and marketing tasks such as developing content for the company-wide newsletter, social media and website; designing graphics, flyers and video content – which I’m so excited to have Rebecca Varmall, our Digital Media and Graphic Design Intern, to assist with; ordering marketing materials such as first aid kits, ink pens, lapel pins, shirts and more; connecting and communicating with LAA/LRAA members through email, phone and in-person; and collaborating with the staff and board about projects and updates. 

  • 2. What is the biggest project that you're working on?

The biggest project that I just completed was the Communications and Marketing Audit. About a year ago, I developed and launched the Communications and Marketing Campaign, inclusive strategies for branding (Brand Book), marketing, Alliance Weekly Newsletters, social media, the website and more. I understood that this campaign, being the first of its kind for LAA/LRAA, would need to be audited after a year to determine strengths and opportunities and to measure whether or not it met intended goals. The audit proved that the alliance surpassed intended goals by achieving over 15,500 website views and nearly tripling social media engagement. As a result, one of my current projects includes developing additional ways to top the campaign’s achievements and implementing new ideas to increase engagement.

An additional project that I am working on is the leading the planning committee for the 2020 National EMS Week in collaboration with the Louisiana Department of Health and EMS for Children. I’ve been managing our meetings for the last couple of months and we are planning what we hope will be the largest and most impactful National EMS Week in the state of Louisiana’s history, as we will host events throughout various regions of the state (Baton Rouge, Bossier City, Lake Charles, St. Gabriel and St. Tammany). I’m excited to lead the planning committee’s efforts in ensuring that the week of events is successful.

  • 3. How does your role connect and collaborate with other staff members, board and providers?

In my role as Communications and Marketing Manager, I literally connect and collaborate with all LAA/LRAA stakeholders weekly. Whether it’s simply the Alliance Weekly Newsletter where I communicate staff updates, provider spotlights, industry insights and upcoming events or whether its emails or phone calls to discuss relevant projects or tasks, I am always connecting and collaborating with other staff members, the Alliance board and providers. 

  • 4. What are you most looking forward to in the coming months?

In the coming months, I am most looking forward to implementing a new communications and marketing sub-campaign to commemorate LAA/LRAA’s 25thAnniversary. Established in 1995, LAA/LRAA has accomplished so much in this quarter of a century and I am looking forward to recognizing those efforts through various communications and marketing projects. 

  • 5. Is there anything additional that you’d like to share?

I am grateful to be trusted with such autonomy and inventiveness in my position. When I started here, over a year ago, LAA had never hired a communications and marketing professional and thus I was charged with creating the organization’s entire communications and marketing plans from scratch. With a little help from Kinetix with the development of LAA/LRAA’s newest logos and website design, I curated the entire campaign based on goals that the board previously established and by researching and determining the organization’s communications and marketing needs. To have been responsible for the success of our communications and marketing, long before I was in my position for a year, has been one of my most proud professional achievements. I am thankful to LAA/LRAA for the opportunity to be creative and entrusted with such large and innovative tasks and I am so excited to see what the future holds. 

About the Louisiana Ambulance Alliance

The Louisiana Ambulance Alliance (LAA) is a diverse group of EMS providers who promote emergency medical transport as a distinct concern in Louisiana; serve as a forum for a unified voice for healthcare providers, public officials, healthcare workers, educators and consumers working to improve emergency medical transport in Louisiana; provide a forum for the exchange and distribution of ideas and information related to the improvement of emergency medical transport; serve as an advocate for emergency medical transport, promoting improved health status and improvements to the health system for residents of Louisiana; and encourage the development of appropriate health resources for Louisiana.  

To learn more about LAA, visit www.LouisianaAmbulanceAlliance.org. For up-to-date information, news and updates, follow us on FacebookInstagram and Twitter.